For a traveler, Liguria is the fulfillment of a dream destination. Here, you find yourself on a coastal hill, nestled between mountains and sea – mare e monti – taking in the different vibrant tones of violet bougainvillea, yellow mimosa, palms, and pines. You'll be surrounded by the rich shades of green and blossoms that define the beauty of the Riviera.

And it doesn’t end there. Wander through olive groves, vineyards, grand villas, and baroque gardens. Immerse yourself in the charm of beautiful fishing villages and wild mountain towns. Experience the excitement of the San Remo Casino, stroll along the Finale Ligure promenade, and take in the breathtaking beauty of Genoa’s port, the terraces of the Cinque Terre, and the mountain valleys of the Five Valleys. Let your senses guide you through vibrant markets filled with artichokes, limes, basil, cheese, prosciutto, and salami. Indulge in local delicacies like ravioli, trofie al pesto Genovese, seafood, bream, and finish with a sweet slice of pan dolce or a classic tiramisù.

And finally, again and again, the Mediterranean, sparkling under its uniquely mild microclimate, both in summer and winter. Its depths, far and azure, captivate your senses. Let the sparkle in your eyes reflect its immense beauty.

And then, over and over again, you find yourself thinking, "Why did I travel so much instead of coming straight home to Liguria?" And you come to realize – like the mysterious heights that lie between mountain and sea – it might take five lifetimes to fully appreciate all this natural splendor.

To embrace la dolce vita, on the peaks, in the hidden corners and alleys, along the hiking trails, in the serene stream basins, and among the rugged rocky coves.

And then, the seasoned traveler wonders, "Why should I ever leave? Why not stay forever?"

Liguria!