1. Portofino: the iconic symbol of Liguria

Few places represent the beauty of Liguria like Portofino. This small fishing village on the Gulf of Tigullio has become one of Italy’s most famous destinations, loved for its colourful harbour, elegant atmosphere, and breathtaking coastal scenery.

The Portofino property market is among the most exclusive in Liguria. Due to its limited size and protected landscape, available homes are rare and highly sought after. Buyers are often attracted by historic residences, sea-view apartments, and villas surrounded by nature.

Why buy a property in Portofino?

• International prestige and timeless appeal
• Extremely limited property availability
• Exceptional views and natural surroundings
• Strong long-term value thanks to its global reputation

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2. Santa Margherita Ligure: elegance and quality of life

Located just a few kilometres from Portofino, Santa Margherita Ligure offers a perfect combination of elegance, comfort, and everyday living.

Known as the “Pearl of the Tigullio”, this refined coastal town attracts buyers who want the beauty of the Italian Riviera while still having access to excellent services, restaurants, shops, and transport connections throughout the year.

The local property market includes elegant historic apartments, renovated homes with terraces, and villas overlooking the sea.

Why buy a property in Santa Margherita Ligure?

• Prestigious location with year-round services
• Popular among international buyers
• Excellent connection to Portofino, Genoa, and the Cinque Terre
• Ideal for both holidays and permanent living

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3. Alassio: the elegant Riviera di Ponente destination

On the western side of Liguria, Alassio is one of the region’s most loved seaside destinations.

Famous for its long sandy beach, charming historic centre, and international atmosphere, Alassio has attracted visitors from Italy and abroad for more than a century.

Unlike many coastal towns in Liguria, Alassio offers easy access to the sea and a more relaxed lifestyle, making it particularly appealing for families, retirees, and buyers looking for a comfortable seaside home.

Why buy a property in Alassio?

• One of Liguria’s best-known beach destinations
• A lively town all year round
• Strong demand for seaside properties
• Excellent balance between lifestyle and investment potential

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What makes Liguria attractive for property buyers?

Buying a home in Liguria means investing in more than just a property. It means choosing a unique lifestyle surrounded by sea, history, culture, and nature.

Before purchasing, international buyers should always consider:

• The exact location and accessibility of the property
• Sea views, outdoor spaces, and renovation potential
• Urban planning and cadastral documentation
• Local market knowledge and professional support

From the glamour of Portofino to the elegance of Santa Margherita Ligure and the seaside charm of Alassio, these destinations represent some of the finest opportunities for anyone looking to buy a house in Liguria.

Whether you are searching for a holiday home, an investment property, or a place to start a new chapter in Italy, Liguria offers a unique combination of beauty, lifestyle, and lasting value.